The Heart of Marketing podcast, Go For Heart, dove into the topic of experiential marketing in retail and MidModMen+friends was the case study they chose to explore.

The podcast interview covers a lot of the bases a small retailer has to consider – and master – to break through, build loyalty and serve customers authentically.

John Gregory Olson and Jayme Soulati host the Go For Heart podcasts on their Heart of Marketing web site. Listen to the podcast here.